Networking is one of those very underestimated, yet equally effective, ways to pursue your career. Laying a solid foundation of professional relationships opens up new job opportunities, collaborations, and mentorships. It is not about collecting business cards at events, but real networking means forging meaningful relationships that will serve you over time.
Contrary to popular opinion, networking is all about the self-marketing of an individual. The most accomplished networkers are those who first add value to others: be it introducing a colleague to someone in your circle, sharing knowledge of the industry, or just being helpful. Give without expecting anything in return, and you’ll build for yourself a network of people chomping at the bit to help you down the line.
One underlying characteristic of networking is the way a person communicates. Whether it be through a simple message or a formal letter, communication makes a way. It can only take a nicely written formal letter, truly personal and thought-provoking, to make a strong professional impression on someone whom you’ve just met. People remember those who take the time to craft a meaningful message in a world filled with generic emails and rushed conversations.
Networking also involves nurturing the relationships that you have developed over time. It could be keeping in touch with former colleagues, consistently being active on LinkedIn, or just an email for a quick update. Keep in mind that any relationship that requires maintenance is not just a matter of getting in touch when you need something. When the time comes to ask for help, this consistent and sincere communication will go a long way to making it much easier.
Lastly, don’t scoff at the magic of follow-up. Every time you meet somebody after meeting them, take the time out to write an email or a formal letter-appreciating them for their time or discussing something that you both shared. That means you are serious about your professional relationship, and such a small gesture goes a long way in leaving a lasting impression.
Networking, therefore, plays an important role in building careers and should not at all be limited to a mutual exchange of contact information. Deliberate and periodic communication-whether in the form of a formal letter or just a casual chat can help you establish valuable professional connections that will serve you well in your career.
