Netwyman Blogs
Digital marketing is constantly evolving as new technologies emerge and consumer behaviours change. What worked last year may have a different impact in the coming years. Netwyman Blogs analyzes the latest trends to identify up-and-coming digital marketing strategies poised to dominate in 2024.
Social Commerce
The Rise of Social Commerce
Social commerce blending online shopping directly into social media platforms is one area primed for significant growth. Platforms like Instagram, Pinterest, and TikTok are rolling out more shopping and checkout features to make purchases seamless without leaving the app. According to eMarketer, social commerce sales in the US will grow 21% in 2024 to reach over $36 billion. Brands that create entertaining and inspiring shopping content and campaigns across different social networks will be well-positioned to drive sales through this emerging channel. Netwyman Blogs suggests experimenting with Shoppable Posts, Live Shopping videos, and social ads to engage customers and directly influence purchases where they already spend their time online.
Conversational Commerce
Chatbots and Virtual Assistants Take Off
Conversational interfaces powered by AI chatbots and virtual assistants are gaining user acceptance and delivering measurable business value. Gartner states that 25% of customer service operations will incorporate virtual customer assistance technologies by 2024. As these services become more natural and personalized, they can transform the customer experience. Netwyman Blogs believes forward-thinking brands will integrate virtual support across consumer touchpoints like websites, apps, and smart home devices. This will deliver faster resolution to common questions while freeing live agents to handle more complex issues. Leveraging conversational data also opens the door to more personalized recommendations and upselling opportunities throughout the lifecycle.
Video Marketing
Short-Form Video Continues its Rise
Short-form video is here to stay. Platforms like Instagram, YouTube Shorts, Snapchat, and TikTok compete to be the dominant destination for snackable video content. According to Insider Intelligence estimates, TikTok alone will reach over 1.5 billion global users by 2024. This ongoing shift represents a massive engagement opportunity for brands that understand how to produce authentic, entertaining videos with clear calls to action. Netwyman Blogs recommends focusing video marketing investments on these rising social platforms while testing different visual formats, hashtags, and creative strategies to tap into new audiences at scale. When distributed effectively, video brings lift across key goals like awareness, site visits, and app installs.
SEO and Local Search
Optimizing for Voice and Maps
The way people search and discover businesses locally is evolving around voice assistants and maps. According to Zenith, 50% of all searches will be via voice by 2023. At the same time, Google Maps is becoming the premiere local discovery tool for finding store locations and information. Netwyman Blogs advises optimizing business profiles across sources like Google My Business, Apple Maps, and Bing Local by providing rich location pages with service details, photos, videos, and customer reviews. Further emphasizing local SEO through citations, keywords, and link-building relevant to specific municipalities and regions will drive visibility and clicks for voice and map-based searches. Brands must adapt technical and content strategies to where customers will increasingly search shortly.
Personalized Experiences
Data-Driven Marketing Maturity
As digital platforms collect more behavioural signals, the ability to deliver real-time personalized experiences at scale is within reach for leading brands. According to Adobe, 89% of marketers agree that personalization increases customer satisfaction and loyalty. However, many still need help activating first-party data throughout the journey. Netwyman Blogs predicts that data-driven marketing will reach new heights in 2024 as brands more effectively unify customer profiles, trigger automated journeys, and refine segmentation using machine learning. Those who develop mature data strategies and identity resolution will see the highest ROI from personalization across critical channels like targeted paid media, personalized website content, and tailored product recommendations.
Metaverse Marketing
The metaverse will radically transform digital experiences and commerce over the next few years. While still in the early stages, forward-thinking brands are already experimenting with virtual storefronts, product launches, and new forms of digital & immersive advertising. Netwyman Blogs recommends researching how the metaverse roadmap may impact different industries. Testing creative concepts will help identify opportunities to deepen customer connections in innovative virtual worlds.
Content Marketing
Long-form and evergreen content remains the foundation for lead generation, thought leadership, and building customer trust. Netwyman Blogs predicts that brands doubling down on quality content experiences like eBooks, guides, video courses, and lifestyle storytelling will reap the rewards in 2024 as buyers continue shifting online for education and advice. Combining rich media with SEO best practices guarantees visibility and draws high-intent traffic for performance.
Influencer Marketing
The power of word-of-mouth marketing via micro-influencers and nano-influencers will peak as authenticity trumps celebrity endorsements. Brands that identify topic-relevant influencers and foster true partnerships will outperform spending on more prominent names alone. Custom campaigns involving unboxing hauls, Q&A sessions, and collaborative tutorials inspire the most valuable organic reach and shares.
Mobile Optimization
As mobile shopping surpasses desktop, optimizing the digital experience for smaller screens becomes a top priority. Brands must prioritize speed, interactivity, and personalization across mobile touchpoints, from websites to apps. CRM strategies should also leverage push notifications, SMS, and location-based messaging to trigger engagement directly on phones.
Hyperlocal Tactics
Proximity marketing taps into consumers’ willingness to support local businesses. Strategies like geofencing, neighborhood deals via community boards, and proximity-triggered SMS can introduce neighborhood shops to new residents. Pairing digital outreach with IRL community sponsorships deepens neighborly bonds for consistent foot traffic.
Omnichannel Integration
Siloed teams must unite around unified customer profiles, leveraging purchase data for remarketing, cart recovery, and accelerated sales. Sales associates, too, require holistic visibility to offer cohesive assistance, whether online or IRL. Netwyman Blogs predicts omnichannel excellence will distinguish top retailers, minimizing friction across the path to purchase.
Conclusion
Digital transformation remains a top priority, and the strategies winning in 2024 may look different from those delivering success today. Netwyman Blogs will continue monitoring emerging trends to help marketers optimize investments and campaigns for tomorrow’s customers. Agility, experimentation, and creating exceptional experiences across new channels will position leading brands for ongoing growth in this fast-evolving marketplace. Staying abreast of strategic shifts through a respected industry blog is critical to keeping marketing efforts ahead of the curve.
