You’ve done the unthinkable:
Built a great product. Gotten it into people’s hands. Maybe even racked up some solid reviews.
And yet… your customers aren’t posting about it.
No unboxings. No tag sprees. No humblebrag IG Stories with perfect lighting and a product in frame.
Just silence.
But here’s the truth no one wants to say out loud: Your packaging doesn’t deserve a post.
Let that sit for a moment.
People Share What Reflects Their Taste
Social media isn’t a random stream of behavior. It’s a highlight reel—a personal brand portfolio.
When someone shares a product, they’re not just saying “look at this.”
They’re saying:
- This is what I like.
- This is what I value.
- This says something about who I am.
Now ask yourself: Does your custom baby food pouch say anything worth sharing?
Or does it just say “I bought this because it was on sale”?
Aesthetic Packaging Isn’t About Being “Pretty”—It’s About Being Aestheticized
The difference between something that looks “nice” and something people share is emotional friction.
Shared packaging doesn’t just look good. It feels curated, fresh, story-driven.
You see it, and it’s already halfway to a Pinterest board.
If your custom granola pouches still look like they belong in a 2005 organic co-op freezer, no one’s rushing to show it off.
If your custom freeze dried food pouches use stock font + gradient fade + a picture of a mountain? That’s not aspirational. That’s “I got this for camping and forgot about it.”
Your packaging has to work as visual content. Otherwise, it’s invisible.
You Might Have a Brand Voice. But Do You Have a Brand Image?
Here’s the trap: you focus all your creativity on the logo, the name, the messaging.
You obsess over your “Why.” And you assume the packaging is just… the container.
Big mistake.
Packaging is the most visible, shareable, photographable part of your brand. It’s not the container—it’s the canvas.
Your customer isn’t reading your About page when they snap a photo.
They’re reacting to a vibe.
Does your custom baby food pouch give chic millennial mom energy or “leftover daycare stock” vibes?
Would a design-conscious foodie want your custom granola pouch on their shelf, next to their pour-over setup and locally sourced ceramics?
Or would they immediately tuck it into the cabinet before taking pictures?
Shared Packaging = Free Marketing You Can’t Buy
The most valuable Instagram post isn’t the one you paid an influencer for—it’s the one your real customer posted, unprompted.
And that only happens when your packaging…
- Sparks delight
- Adds to their aesthetic
- Feels cool to be seen with
Look at what gets shared:
- Minimalist spice blends with oversized serif typography.
- Retro milk cartons redesigned with pixel art nostalgia.
- Custom baby food pouches that look like French pharmacy luxury items.
These aren’t big brands. They’re smart ones.
They understand that packaging is the fastest way to become a lifestyle brand, not just a product.
But I Sell Freeze-Dried Food / Granola / Baby Food. Can That Really Be Shared?
Yes. Absolutely yes.
We’re in the golden age of mundane things being made cool.
Deodorant. Mouthwash. Water bottles. Toilet paper.
Why?
Because they’ve been repackaged as identity.
Your custom freeze dried food pouch isn’t just for emergency prep—it’s “minimalist outdoor luxury.”
Your custom granola pouch isn’t just a snack—it’s “I care about ingredients and branding.”
Your custom baby food pouch isn’t just nutrition—it’s “my kid eats organic and I have taste.”
You’re not selling a food product. You’re selling self-expression. So express something.
Your Takeaway: If It’s Not Shareable, It’s Not Scalable
Before you run another ad…
Before you beg another influencer to feature you…
Before you wonder why nothing’s going viral…
Take a hard look at your packaging.
Ask:
- Would I share this?
- Would it get saved to a “things I love” collection?
- Does it feel like part of someone’s lifestyle, not just their grocery haul?
If not, don’t panic. Just go back to the drawing board with a new goal: make packaging that begs to be seen.
People can’t share what doesn’t speak. Make yours say something worth talking about.
